How to understand and communicate with different generations While many organizations target a particular demographic or psychographic audience for their products and services, some cast a wide net that reaches both targeted and mass markets. Think of healthcare, financial services, and nonprofits, to name just a few. For the first time in history, our country […]
Archive | June, 2015
Ten tips on doing successful focus groups
on June 1, 2015
Ten tips on doing successful focus groups Having done focus groups professionally for three decades, SRA Research Group has learned and embraced several processes that help result in successful outcomes. #1 First, when you get that call from a client saying “we need to do focus groups,” insist on conducting a discovery session outlining the […]
