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Polling versus surveys – are they different and how reliable are they?

For months now, many of us have been barraged with ongoing media about presidential polls – something that we can all expect to escalate as caucuses and primaries occur. First, what are the differences between these two methods – polling versus surveys? Polling is frequently employed in political races to obtain immediate feedback regarding generally […]

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How the Affordable Care Act Will Impact Hospitals and Health Systems in 2016

As we move into 2016, the Affordable Care Act (ACA) will continue to impact the healthcare industry in a variety of ways which executives will need to be prepared to address.  Here are some of the key items for healthcare executives to-do lists as we move into a new year based on our work in […]

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Taking a Look Back While Looking Forward – Over 30 Years

As SRA marks its 30th year in business this month, we are reflecting on where we started in 1985 and where we are now. Taking a look back to 1985 when Ronald Reagan was in the White House and Mikhail Gorbachev was running the Soviet Union: The first version of Windows 1.0 was released The […]

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Improving your Brand Image and Competitive Position

SRA Research Group has been conducting research in the healthcare industry for many years. By being forward thinking, innovative, and embracing change, we help all of our clients prosper and move ahead of the competition. This is one of a series of articles which discusses some of the things we have observed in our various […]

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Staying relevant in a changing environment

There are far too many examples of corporations who have lost touch with what their current and future customers want and need. As a result, they have seen their fortunes plummet and, in some cases, have been forced to declare bankruptcy. A textbook case is Blockbuster which, as the story goes, some 15 years ago, […]

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