SRA Research Acquires On The Mark Research
in Multi-Million Dollar Merger
Major Acquisition Kicks-Off Jupiter-Based SRA’s
20th Anniversary Celebration
(Jupiter, FL - November 23, 2005) Barbara L. Allan,
founder and CEO of SRA Research, Inc., today announced
that the company has acquired On The Mark Research, which
is based in Stuart, FL. Mark Sandler, President of On
The Mark, has been named Vice President of Client Services for the combined
company.
“This multi-million dollar merger is coming at a particularly exciting
time for SRA,” says Allan. “Not only are we celebrating our
20th anniversary this month, we’re bringing together two well-established
firms, both highly respected within the research industry and each with
a full roster of regional and national clients, ranging from middle market
organizations to Fortune 500 giants like American Express, FedEx, and
Office Depot.”
“This acquisition definitely positions SRA Research for future
growth by enabling us to move into new geographic markets and vertical
industries, while strengthening our ability to deliver superior customer
service and in-depth research results,” adds Allan.
“Best of all, this merger is great news for our clients because
it allows us to put additional resources, brain power, and infrastructure
to work on their behalf,” says Sandler. “It also positions
us to take advantage of the newest technologies to help our clients better
understand their customers, develop results-based strategies that feed
decision-making, and ultimately increase their sales and profit.”
Among the core services offered by SRA Research are advertising research,
branding and concept testing, corporate image studies, customer satisfaction
research, market segmentation studies, focus groups, telephone and web-based
surveys, media research, name testing, package design evaluation, product
development, and website testing.
Among the industries served by SRA Research are healthcare, cosmetic,
fashion, real estate, financial, political, travel, hospitality and retail.
“Together, Mark and I have more than a half-century of research
experience, and we manage an industry-leading team of research professionals,
and we’re all excited about embarking on SRA’s next 20 years
of serving and supporting our valued clients,” says Allan.
About SRA Research Group:
SRA Research Group is a leading State of Florida research consultancy
that provides integrated, creative business intelligence to help clients
grow and prosper. Headquartered in Jupiter, FL, SRA Research also operates
an affiliate office in South Carolina. For more information, check out
www.SRA-ResearchGroup.com.
