Bulletin Board Focus Groups – amazing flexibility!
If conducting a focus group is your objective, there are many vehicles
available: the popular in-person or online forum, or the less popular,
phone-conference scenario. Now, there’s another to add to
the list: the trendy Bulletin Board focus group.
Bulletin Board focus groups are becoming more and more popular
because the group isn’t held at a specific time. Hard to believe,
isn’t it? The group doesn’t start at 6:00 p.m. and end
at 8:00 p.m. Plus, you can view the group whenever you want. I know
this is difficult to comprehend, so let me explain.
Bulletin Board focus groups are held online in a virtual room over
a period of five days. Questions are posted each day and the respondents
have the flexibility of logging on whenever they want to answer
questions and interact with other respondents.
Clients can log on at their leisure to view the responses, get
a daily transcript, or leave a question for the moderator to ask
the following day.
The bulletin board environment is extremely flexible, making it
a natural fit for the evaluation of a wide variety of products and
services. For example, respondents who have your product can review
it at their leisure before logging on to the bulletin board to give
an opinion. By allowing respondents to participate at their convenience,
you can reach consumers that otherwise would be difficult to access.
So, the next time you say to yourself, “I wish I didn’t
have to drive to this focus group and watch it for the next two
hours,” think about the flexibility of a Bulletin Board Focus
Group. ‡
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