[Home] [Issue 1] [Issue 2] [Issue 3]
 
 
 
Table of Contents:
Workplace Accountability: No trip down the Yellow Brick Road

From Alpha to Omega - Research Plays an Important Role

Identification, Care, and Feeding of Your Health Care Brand

Focus Group Screener: A Critical Component to Selection

Questionnaire Design-Does yours match your research objectives? If not, expect failure!

Bulletin Board Focus Groups - amazing flexibility!

Figures Don't Lie, Liars Figure

Survey Question

To participate in our online survey, click here


Fun Facts

Scientists estimate that laughing 100 times is equivalent to a 10-minute workout on a rowing machine, or 10 to 15 minutes on a stationary exercise bike.

The number-one cause of blindness in the United States is diabetes.

A yawn is an involuntary respiratory reflex, which regulates the carbon dioxide and oxygen levels in the blood.


 

"What helps people helps businesses."
Leo Burnett

Welcome to the second issue of the SRA Connection, a complimentary newsletter geared toward providing insight about market research applications and information that you can use in your business.

The above quote describes what we're all about at SRA Research Group. We take great pride in providing information that can help people, which in turn helps our clients grow and succeed. Having access to critical data is even more important in today's challenging economy where solid market research can make a real difference in success.

The Client Spotlight will begin with this issue. It's something you can look forward to every quarter, when we'll spotlight one of our clients and show how research has been of practical benefit.

We appreciate your support and enthusiastically look forward to providing tools and information that will help ensure your continued success.

Barbara L. Allan
CEO

 


 
 
 

“Imagine for a moment, if you will, the sheer joy of learning that a project you helped to initiate was accepted and approved for a $465,000 award. Then feel the panic set in when you realize that you alone are responsible for the selection of vendors and justification and expenditure of funds, answerable to both your own institution and to the contributing foundation.

This is exactly how I felt quite some time ago. The stress continued to build when it came time to select the company for the focus groups that were to occur. That was until I met Barbara Allan from SRA. I had taken the time to interview several individuals with the necessary qualifications, and it became clear to me that SRA was a perfect match for Barry University Alumni Relations.

I especially appreciated the upbeat solution-solving techniques SRA initiated when we had run into some external roadblocks. What had initially been arduous for me soon became a challenging and enjoyable adventure; and I have SRA to thank for the transformation.

I was saddened when the project was over, but came away totally enriched as an individual and as a professional armed with undeniably qualified research that is being utilized daily to chart our future path.”

 

Carol Evanco
Assistant VP
Barry University Alumni Relations

 
 
 




 
 

In The Oz Principle: Getting Results Through Individual and Organizational Accountability, authors Roger Connors, Tom Smith, and Craig R. Hickman suggest that we all have the ability to move beyond victimization and overcome obstacles, accept responsibility, and rise to new heights of achievement.
> Full Article

 
 
 
 

(Excerpt of article written by Barbara Allan and published in CASRO 2002 Annual Journal)

Most of SRA Research Group’s non-profit work has been for society’s Alpha and Omega—the most vulnerable in our community—children and seniors. Without properly addressing the needs of both groups, quality of life is diminished for everyone. > Full Article

 
 
 
 
 

(Excerpt from speech delivered by Barbara Allan on July 18, 2002 to the annual Florida Hospital Association FSHPRM conference.)

When consumers hear your name, they should think of the characteristics and qualities created through your marketing and PR efforts. Creating a strong brand linked to the core mission of your facility will carry you in good times. It can even help deflect the negative press that can occur when the inevitable crisis arises. > Full Article

 
 

 
 

Because the quality of data gathered can only be as good as the quality of your respondents, the most critical factor when organizing a focus group is to make a proper choice of participants. The following guidelines-backed up by nearly two decades of recruiting experience-will allow you to make an informed selection of focus group respondents. > Full Article

 
 



 
 

The Market Research Society’s Questionnaire Design Guidelines of February 2002 state that researchers must ensure that the objectives of a survey are fully translated into a series of questions, which will, as far as possible, obtain the required data. It may seem obvious that the questionnaire design would simply evolve from the research objectives; but this is not always the case.
> Full Article

 



 
 

If conducting a focus group is your objective, there are many vehicles available: the popular in-person or online forum, or the less popular, phone-conference scenario. Now, there’s another to add to the list: the trendy Bulletin Board focus group. > Full Article

 
 



 
 

This statement is attributed to Samuel Clemons (Mark Twain)
over 150 years ago.

With our ability to analyze and manipulate data faster than ever before and the ever-increasing requirement for the quick answer, we must always be on guard to provide unbiased information from the data. > Full Article

 
 
 
 

SRA Research Group, Inc.
1001 North U.S. Highway One, Suite 310
Jupiter, FL 33477
561.744.5662
561.575.7396 fax
www.sra-researchgroup.com

SRA Research Group is committed to developing superior quality, custom market research that provides public and private organizations with tactical tools, and information to maximize market potential.

  

Our inaugural issue of the SRA Connection was well received, and we hope you continue to find value in reading it.

In upcoming issues, we'll be sharing our experiences, including the success we've found in new methodologies and technologies. Perhaps you'll read about a technique that might be of value to your own business or find ways to acquire information that will help you make the right decision.

In the next issue of the SRA Connection we're going international, with a special section on the future of research-from a global perspective.

SRA Research Group is committed to providing the best in market research, and we're serious about helping your business grow and succeed, person by person.

See you next issue!

 



©2002 by SRA Research Group, Inc. Duplication with credits only please. For a complimentary quote on a project e-mail ballan@sra-researchgroup.com or visit www.sra-researchgroup.com. Click here to send this newsletter to a colleague. Click here to Unsubscribe. Newsletter maintained by Web Factum, LLC.