CLIENT SPOTLIGHT
Bill Hubbell, Director of Merchandising at Swingline
My most recent professional challenge, as Director of Merchandising at Swingline, was to ascertain if marketing tools used in a variety of retail environments had been effective with our consumers. When you’re working with data derived from three chain stores in four markets, each with unique merchandising formats, it can be difficult to derive a clear understanding.
Experience with SRA had convinced me that they could handle a project as challenging as this one. In addition, they possessed three critical elements I found to be vital to the success of our research efforts:
Collaborative Planning—
The SRA team proved to be extremely helpful in fine tuning our research objectives by integrating past learning experiences, challenging some of our assumptions, and insuring that we stayed on track with time and budget constraints.
Professional execution—
To get the best results, we needed consistent execution in four different markets. SRA was able to coordinate and monitor the logistics. When a timing challenge presented itself, SRA was quick to react and help to work out a solution.
Insightful Analysis—
We were pleased with the new insights, and when we had other questions that required a little more digging, SRA was able to find answers on a timely basis.
I was very pleased with the outcome of our efforts and would recommend SRA for future research projects that our company may want to pursue.
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