PRE-RECRUITED, SELF-ADMINISTERED SURVEYS
The pre-recruited, self-administered survey is a seldom used, but very effective method of data collection. It works well for any type of industry and allows for a great deal of flexibility. It is a methodology that SRA Research Group has successfully used throughout the U.S.A. and Latin America.
Let’s say you have a lengthy survey that requires more than 20 minutes to complete. Or, you have a complicated survey that requires specific explanations. Or both. In either case, you need statistically valid data. A pre-recruited, self-administered survey is ideal in this situation.
The first step is to choose your market and decide on your pre-screening questions (i.e., the qualifiers, who you want to complete the survey.)
Then, respondents are contacted by telephone and taken through the pre-screening questions. If they qualify and can participate, they are asked to attend a survey session to complete the questionnaire. The sessions are usually held in a meeting room of a local hotel.
Depending on the length of the survey, the sessions are held about 45 minutes apart with 50 to 75 respondents attending each session.
Respondents complete the survey on their own. SRA staff is available to respond to any questions and to check all surveys for completion.
Once they have properly completed their survey, respondents receive a cash thank-you for attending (at an amount far less than what is paid to focus group respondents).
At the end of two nights, you could have 300 to 450 completed interviews.
To summarize, pre-recruited, self-administered surveys work well:
• When you have a long and/or complicated survey for which you need statistically valid data.
• When you have a survey that requires in-depth explanation, but you still need statistically valid data.
• In any size market at single or multiple locations.
• For respondents who don’t want to commit to a big chunk of time but do want to be paid. ‡
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