Top 10 List - Reasons Not To Do Research
David Letterman isn't the only one with Top 10 Lists:
10. You've closed your business and are moving to Bali 9. You have only one customer and
her name is Mom
8. You believe that sticking flyers
under windshield wipers is the
best way to advertise
7. Congress just designated a national
holiday in your honor
6. Your Ouija board told you that
this was going to be a great year
5. You discovered the secret of
eternal life and are selling it
on Ebay
4. Your company will be prominently
featured in Fortune magazine
3. You are afraid the IRS will
audit your books if your profits
go any higher
2. You like the customers you have
and don't want any more
And the #1 reason not to do research is (drum roll please…)
1. Your market research company isn't SRA Research Group. ‡
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