SRA Research Group, Inc. - SRA Connection

Issue 6
February 2004

Fun Facts

Survey Question

Letter from CEO, Barbara L. Allan

"The secret of success is constancy of purpose."
Benjamin Disraeli

As CEO of SRA Research Group, my purpose remains clear and constant: To deliver market research that positively impacts the success of your organization.

The talented team of professionals at SRA Research Group is especially grateful for the confidence you have placed in us. We're motivated to give you the best in market research because we have a direct stake in your success. Your success is our success.

We look forward to sharing future successes.

Client spotlight - Sonya Trezevant

"It became clear about 18 months ago that our need for strategic research was growing increasingly important. While we were utilizing a firm that capably handled the fielding of our customer satisfaction surveys, they were limited in their ability to provide high level analysis of the data."

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Employee spotlight - Nancy Cook

SRA Research Group is pleased to announce that research analyst, Nancy Cook, will rejoin the team in January 2004.

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Employee spotlight - Matthew Banaszynski

Matthew Banaszynski joined the SRA team in October 2003. His professional credentials include a bachelor's degree from Elmhurst College and a background in retail sales, customer service, and accounting.

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Mascot spotlight - Brandy

Brandy joined the SRA team 6 years ago and was quickly promoted to the position of office therapist.

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What Do You Mean By That?

Rather than putting focus group respondents on the spot, and coming up dry, SRA often uses projective techniques that yield a deeper understanding of how respondents feel - and why.

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Knowing how to hold them

You may remember the scene. Jerry (Seinfeld, that is) and Elaine have just been told by the car rental agent that, yes, she has their reservation, and, no, she has no car to go with the reservation. An unhappy Jerry retorts, "I don't think you know what your business is. You know how to take the reservation but you don't know how to hold it. It is the holding part that is important."

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Rating Multiple Attributes - Keep it Simple!

Companies who invest in a campaign to market their unique advantages need to know if their strategy has paid off. To find out, respondents are often asked to rate the company on multiple attributes of service.

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Do-Not-Call Registry and Market Research

On March 11, 2003, President Bush signed legislation creating a national telemarketing "Do-Not-Call" Registry. Consumers began signing on last summer, with full implementation scheduled for the end of 2003. More than three-dozen states have also implemented their own Do-Not-Call (DNC) legislation.

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Top 10 List - Reasons Not To Do Research

David Letterman isn't the only one with Top 10 Lists…

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Jargon busters on the move

In our last issue, we wrote about the language of market research and how it can often seem like a foreign language. Our jargon buster terms were brand recall and unaided recall.

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SRA Research Group, Inc.
1001 North U.S. Highway One, Suite 310
Jupiter, FL 33477
561.744.5662
561.575.7396 fax
www.sra-researchgroup.com

SRA Research Group is committed to developing superior quality, custom market research that provides public and private organizations with tactical tools, and information to maximize market potential.

© 2003-2004 by SRA Research Group, Inc. Duplication with credits only please. For a complimentary quote on a project e-mail ballan@sra-researchgroup.com or visit www.sra-researchgroup.com. Click here to send this newsletter to a colleague. Click here to Unsubscribe. Newsletter maintained by The Chameleon.