Attention healthcare marketers and administrators
Routine patient satisfaction surveys are a valuable tool for understanding
what patients expect and how well the hospital or healthcare facility
is meeting expectations. However, patient satisfaction surveys,
alone, do not improve quality. Other organizational assessments
are equally important. Taken together, multiple survey instruments
will have a far greater impact on improving quality than the patient
satisfaction survey alone.
Multiple market research initiatives work, in tandem, to boost
patient satisfaction scores. Healthcare facilities adopting a total
satisfaction tracking and retention program will ultimately reap
rewards that far outweigh the cost.
SRA Research Group provides
means for enhancing existing satisfaction programs, as well as
broadening the scope of market research efforts within your organization
to improve quality and the bottom line. You won't want to miss
this topic presented by SRA Research Group in the June issue of Quirks
Marketing Research Review magazine. ‡
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