Table of Contents
Issue 7
July 2004

Letter from CEO, Barbara L. Allan

Client spotlight

Employee spotlight
Kasey Renowden joins the staff

Employee spotlight
SRA attends Artigras 2004 silent auction

Party line

Take Action on Dissatisfaction

Attention healthcare marketers and administrators

Tools for success for non-profit organizations

Benefiting from market research: A look back

Sampling in survey research

The top 10 reasons to hire a CASRO member company

Jargon busters on the move

Fun Facts

How many people do you need in a group to ensure at least a 50 percent probability that 2 people in the group share a birthday?


***
Surprisingly, the answer is only 23 people to have at least a 50 percent chance of a match. This goes up to 90 percent for 41 people and 95 percent for 47 people. With 57 people there is better than a 99 percent chance of a birthday match!
***

Survey Question

Do you use a cellular phone for local and long-distance calling a majority of the time instead of using your home phone?

To participate in our online survey question, click here.

 
 
 

Letter from CEO, Barbara L. Allan

“Give the world the best that you have,
and the best will come back to you.”
Madeline Bridges

SRA Research Group is pleased to introduce STAR – our new Satisfaction Tracking And Retention program. STAR is geared toward identifying ways that you can keep your customers more satisfied. Giving them your very best means greater customer retention and greater potential for generating revenue.

We hope this edition of the SRA Connection finds you prospering, with the “best” coming back to you. And may the summer months ahead also provide you with an opportunity for some relaxation!

Best regards, Barbara

 

  

Client spotlight - Bob Kodzis

SRA rocks! Every creative project I take on begins with good information. That's what SRA represents to me: good information. On several occasions during the last 12 years, SRA has helped me to gather the information I've needed to launch targeted efforts to improve market share and increase community awareness and preference for my company's services.

› Full article

  
 

Employee spotlight - Kasey Renowden

Kasey Renowden joins the staff at SRA Research Group, Inc. Kasey initially came to SRA just to help out, but quickly became a full-time employee. “Because SRA is an office of experienced and talented individuals who deliver top-notch work, I knew I wanted to be a part of their team,” says Kasey.

› Full article

Employee spotlight - SRA attends Artigras 2004 silent auction

SRA attended a silent auction to benefit ArtiGras 2004 and won a suite at a Florida Panthers hockey game!

› Full article

 
What Do You Mean By That?  

Party Line

"This call may be monitored for quality control". How many times have you heard this phrase? Most of us take it to mean what it says, and rightly so. Here at SRA Research Group we couldn’t feel more strongly about it, especially when it comes to surveys.

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Take Action on Dissatisfaction

Customer service recovery is a key outcome of any customer satisfaction program. As important as customer satisfaction research is, even more important is timely action regarding dissatisfied customers.

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  Knowing how to hold them
Rating Multiple Attributes - Keep it Simple!  

Attention healthcare marketers and administrators

Routine patient satisfaction surveys are a valuable tool for understanding what patients expect and how well the hospital or healthcare facility is meeting expectations. However, patient satisfaction surveys, alone, do not improve quality.

› Full article

Tools for success for non-profit organizations

Understanding how to eliminate costly mistakes and create services and programs that work may be even more critical for government agencies and non-profits than it is for other types of organizations.

› Full article

 

   Do-Not-Call Registry and Market Research
Top 10 List - Reasons Not To Do Research  

Benefiting from market research: A look back

When someone comes up with a great idea for a product or service, feelings of great optimism and excitement abound: We’re going to change the world with this! People are going to love it! Too often, there is a rush into production before enough information has been gathered to strengthen the possibility of success.

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Sampling in survey research

From the food we eat to the TV we watch, from political elections to magazine advertising – much of life is affected by the results of sample surveys.

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   Jargon busters on the move
Top 10 List - Reasons Not To Do Research  

The top 10 reasons to hire a CASRO member company

Council of American Survey Research Organizations (CASRO) is the national trade association of commercial survey research companies located in the U.S. It represents what is best about the research industry.

› Full article

Jargon Busters on the Move

The term, “intercepts,” defines a broad range of short interviews, usually only a few minutes in length, and carried out on-site with consumers.

› Full article

 

   Jargon busters on the move

SRA Research Group, Inc.
1001 North U.S. Highway One, Suite 310
Jupiter, FL 33477
561.744.5662
561.575.7396 fax
www.sra-researchgroup.com

SRA Research Group is committed to developing superior quality, custom market research that provides public and private organizations with tactical tools, and information to maximize market potential.
© 2003-2004 by SRA Research Group, Inc. Duplication with credits only please. For a complimentary quote on a project e-mail ballan@sra-researchgroup.com or visit www.sra-researchgroup.com. Click here to send this newsletter to a colleague. Click here to Unsubscribe. Newsletter maintained by The Chameleon.