SRA Research Group, Inc. - SRA Connection

Issue 8
December 2004

Fun Facts

SURVEY QUESTION

Would you support a constitutional amendment banning all political ads from all forms of media, except newspapers?

Letter from CEO, Barbara L. Allan

“The only people who never
fail are those who never try.” Ilka Chase

What a wonderful time of year! We at SRA are starting to experience what we call our “chamber of commerce” weather. After having been blown around this summer by two unfriendly gals – hurricanes Frances and Jeanne – we are reveling in the beauty and uniqueness of South Florida.

While Frances and Jeanne tried their best to put a crimp in our style, we persevered and didn’t miss a beat. The credit for this goes to the very talented and flexible SRA staff who always rise to meet any challenge tossed their way. I am very proud to be associated with them.

As SRA nears the end of another successful year, we extend our sincere appreciation for your business and support, and wish you success, health, and happiness in the new year.

Barbara

Disaster plans pass the test at businesses
Sun-Sentinel, 10/18/04

Ho, ho, ho!

Ho, ho, ho! Let's all shout out in glee! The 2004 hurricane season is a part of history! New carpeting has been laid and the carpenters have repaired the damage that SRA sustained from hurricanes Charley, Frances, Ivan and Jeanne. But, our work is far from over, because we know that there are families in our community still trying to recover from the aftermath.

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A Vital Link

Don't miss SRA's article, "A Vital Link," by Nancy E. Cook. It was featured in the October 2004 issue of Quirks Marketing Research Review magazine and discusses frontline employees as the most immediate link to customers. To read about how employees can offer valuable insight from a unique perspective, click here.

Advertising and Research:
Formula for Success

Businesses turn to advertising agencies to help them get noticed. But, advertising is much more than that. Basically, advertising is a strategic component of a total marketing plan. Therefore, sound strategy should underlie advertising and all marketing efforts to ensure they are worthwhile and to achieve a greater return on investment.

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Ask Bob: Sample Size Calculator

Our last issue included a discussion about sampling in survey research. This issue includes an Excel spreadsheet that you can use to calculate the appropriate sample size for your research.

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Knowing when to conduct research:
The Rules

During the 2000 election, the now-infamous butterfly ballot may have played an important role in the outcome of the election. Its design supposedly eased the problem of having too many candidates for a limited amount of space. But, chaos resulted, and it might have been avoided with some preliminary market research.

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Privacy in web-based research

A web-based survey is the quickest, easiest, and most cost-effective way to collect information. No special software must be installed on a respondent's computer, and anyone with access to the Internet can take the survey.

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Jargon busters on the move

In this part of the SRA Connection, we write about the language of market research and how it can often seem like a foreign language. Our jargon buster last time was intercepts.

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SRA Research Group, Inc.
1001 North U.S. Highway One, Suite 310
Jupiter, FL 33477
561.744.5662
561.575.7396 fax
www.sra-researchgroup.com

SRA Research Group is committed to developing superior quality, custom market research that provides public and private organizations with tactical tools, and information to maximize market potential.

© 2003-2004 by SRA Research Group, Inc. Duplication with credits only please. For a complimentary quote on a project e-mail ballan@sra-researchgroup.com or visit www.sra-researchgroup.com. Click here to send this newsletter to a colleague. Click here to Unsubscribe. Newsletter maintained by The Chameleon.