CLIENT SPOTLIGHT
SRA Research Group had already done some work for UM/Sylvester,
so when it came time to hire a market research firm to conduct
pre- and post-campaign community attitude research, selecting them
was a natural. And I couldn't have been more pleased with the results.
Barbara Allan and Mary Reynolds worked with me to design a questionnaire
that would be valid and comparable across distinct and disparate
markets, and one that would give us some real insight into
consumer awareness and preference. Barbara and Mary are real
pros. They listened well to our research objectives
and continued to refine the questionnaire and findings report until
I was satisfied that our needs were being met.
SRA Research Group really understands the marketplace,
which is a big advantage, and they're skilled at interpreting findings
in a way that we found extremely helpful in our decision-making. They're
also very committed to delivering what they promise, which means
that deadlines were always met. ‡
Judy B. Hayden
Director of Marketing & Communications
University of Miami Sylvester Comprehensive Cancer Center
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