|
Most, if not all, industries have their own jargon – those
terms that often seem like a foreign language to the uninitiated.
In our effort to help demystify market research jargon, we offer
explanations of mean and median.
Mean is the arithmetic average of a set of data in which the values
of all observations are added together and divided by the number
of observations.
Median is the outcome that divides an ordered distribution exactly
into halves.
Here are also a few pieces of Internet jargon to help you in your
“jargon-busting:”
Auto-parser is an automated program that extracts information from
fields in registration forms. An auto-parser will detect and report
errors or incomplete information in forms. When filling out a form
online, you may have received an annoying message, such as, "You
didn't include your fax number," that required you to go back
and fill in the entire form again. That's the auto-parser at work.
Upon receipt of complete and correct registration forms, the auto-parser
enters the appropriate data into a company's database.
Googlewhacking is a game for search-obsessed fans of Google. The
user types two words into the Google search line with the intent
of retrieving a single search result. With more than three billion
Web pages indexed by Google, if "Results 1-1 of 1" appear,
you're a winner.
Banner Blindness is the tendency of online users to ignore ad banners,
even when they may contain information the users are actively seeking.
‡
|
Jargon
Busters on the Move