CLIENT SPOTLIGHT

Gardens Home Management Services is committed to growing our estate management company in a profitable direction. As our business matured, we reached the crossroads in the business cycle where we needed to assess our strengths and weaknesses in order to determine how to best grow our bottom line. We contacted SRA for assistance.

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Sharing Power & Possibility

The theme for Take Our Daughters and Sons to Work® 2005 is “Sharing Power and Possibility.” Founded in April 2003 by the Ms. Foundation for Women, the program provides the opportunity to show 8- to 12-year-old boys and girls that working together is key to building a more equitable world.

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Extreme Makeover - Brand Equity & Repositioning

An organization has enjoyed success for years, comfortable in the knowledge that it can always rely on its positive image. Then suddenly, for no discernable reason, success becomes a much harder goal to attain. It may be time for an extreme makeover.

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Do you have what it takes
to be a Survivor?

Immunity from competition doesn’t apply when it comes to business. According to the rules of the CBS reality show, “Survivor,” players must band together and use their collective wits to survive. In the real world of business, however, players usually go it alone. It takes endurance, and they must keep close watch on the competition and keep pace with changes in market climate and terrain to come out on top.

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Is Fear a Factor in your business?

Contestants on NBC’s “Fear Factor” must decide if they have the guts and determination to face their most primal fears. While we may not want to admit it, we all have a fear of one kind or another: fear of height, commitment, or maybe the dark. Businesses are no exception. Fear of change and fear of competition often top the list. However, both of these “fear factors” can be motivators for a business; that is, if they are faced with certainty and knowledge.

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The Apprentice - The importance of consumer input in product development

If you watched NBC’s “The Apprentice” this past season, you may remember that every time teams Magna or Net Worth won the task, they had gotten the consumer’s input through informal focus groups before launching their campaigns.

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American Idol (in Public Relations),
Edward L. Bernays

To public relations professionals, Edward L. Bernays is another sort of “American Idol.” Most of us have never heard of him, but all of us have been affected by him.

Also known as the “father of spin,” Bernays was responsible for national campaigns promoting acceptance of World War I, the success of the NAACP, the ACLU, the ballet in America, making “Ivory Soap” a household name, and equating women smoking cigarettes with freedom.

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