What our clients are saying

Barbara Sorensen
Levitt Commercial

“I just wanted to take this opportunity to commend your team for doing such a wonderful job on our customer survey project. The staff is a delight to work with and doing a great job for us!”

Mark Luck Olson
Managing Partner
ChapterHouse, LLC

“Just had a chance to review the videotape from one of the Atlanta focus groups. You are a gifted moderator and we will definitely keep you in mind as we have primary research needs.”

Llwyd Ecclestone III, Chairman/CEO
Jon Rapaport, President
Ecclestone Signature Homes

“Ecclestone Signature Homes prides itself in being a superior quality custom home builder. Therefore, we demand the same level of integrity and quality from our suppliers. When we decided to implement a customer satisfaction program, SRA Research Group clearly demonstrated the level of expertise, knowledge and ability we were looking for.

Not only did SRA devise a professional custom research program that met our needs, but we also benefited from their knowledge of the industry and their expertise in customer satisfaction research. SRA has been responsive and timely in reporting which has allowed us to take immediate action so that our customers receive the attention they deserve.

We are committed to continually improve in all areas of the home building process based on feedback we receive from homebuyers. SRA has made our customer satisfaction program highly successful and our partnership with SRA has indeed been profitable.”

“We've been impressed by SRA's skill in conducting research with many different kinds of audiences, but especially their ability to conduct focus groups and interviews successfully with physicians. On one particularly challenging project, we partnered with SRA on a repositioning program for a small hospital that was part of a large system. Unfortunately, the hospital's reputation was such that physicians did not want to participate in focus groups for that hospital. Undeterred, SRA fine-tuned the research plan, conducting small group and one-on-one interviews with physicians in order to gain the necessary input. Despite the challenges, they were still able to achieve the objective, gaining rich insights and a wealth of valuable data from this key audience.”

“The North Broward Hospital District is one of the top ten largest public health care systems in the U.S. and the largest in Florida. The District has worked with SRA for several years. My department was referred to SRA to coordinate and implement a series of focus groups that had far-reaching strategic ramifications. We were delighted with their performance to the degree that we have hired them for another project. SRA is not only a fun group to work with, but their professionalism and knowledge makes my job easier.”

Sonya Trezevant
Director of Marketing
PharMerica

“It became clear about 18 months ago that our need for strategic research was growing increasingly important. While we were utilizing a firm that capably handled the fielding of our customer satisfaction surveys, they were limited in their ability to provide high level analysis of the data.

After researching and interviewing a number of candidates, SRA clearly demonstrated that their capabilities fit hand in glove with the strategic objectives of our extensive customer survey program. The depth and quality of the analysis we now receive is not only outstanding, it is directly incorporated into our operational processes, product development, and marketing initiatives. Our association with SRA has evolved into a true partnership, and their work on our behalf reaches not only the highest levels of our company, but our parent company as well.”

Salil Chari
Manager, Strategic Marketing Analysis
FedEx Latin America and Caribbean

“FedEx has worked with SRA for several years on many different research studies. What impresses me most is SRA's responsiveness and attention to customer service. This is all the more striking given the high standards for customer service we have within FedEx.

In one particular situation, we needed to field a research study in a very short time frame. SRA worked with FedEx to develop the methodology, proactively offered suggestions to make the research better and came through with flying colors.”

Bill Hubbell, Director of Merchandising
Swingline

“My most recent professional challenge, as Director of Merchandising at Swingline, was to ascertain if marketing tools used in a variety of retail environments had been effective with our consumers. When you’re working with data derived from three chain stores in four markets, each with unique merchandising formats, it can be difficult to derive a clear understanding.

Experience with SRA had convinced me that they could handle a project as challenging as this one. In addition, they possessed three critical elements I found to be vital to the success of our research efforts:

Collaborative Planning— The SRA team proved to be extremely helpful in fine tuning our research objectives by integrating past learning experiences, challenging some of our assumptions, and insuring that we stayed on track with time and budget constraints.

Professional Execution— To get the best results, we needed consistent execution in four different markets. SRA was able to coordinate and monitor the logistics. When a timing challenge presented itself, SRA was quick to react and help to work out a solution.

Insightful Analysis— We were pleased with the new insights, and when we had other questions that required a little more digging, SRA was able to find answers on a timely basis.

I was very pleased with the outcome of our efforts and would recommend SRA for future research projects that our company may want to pursue.”

Judy B. Hayden
Director of Marketing & Communications
University of Miami Sylvester Comprehensive Cancer Center

“SRA Research Group had already done some work for UM/Sylvester, so when it came time to hire a market research firm to conduct pre- and post-campaign community attitude research, selecting them was a natural. And I couldn't have been more pleased with the results.

Barbara Allan and Mary Reynolds worked with me to design a questionnaire that would be valid and comparable across distinct and disparate markets, and one that would give us some real insight into consumer awareness and preference. Barbara and Mary are real pros. They listened well to our research objectives and continued to refine the questionnaire and findings report until I was satisfied that our needs were being met.

SRA Research Group really understands the marketplace, which is a big advantage, and they're skilled at interpreting findings in a way that we found extremely helpful in our decision-making. They're also very committed to delivering what they promise, which means that deadlines were always met.”

Tana Ebbole
CEO, Children’s Services Council of Palm Beach County

“The Children’s Services Council of Palm Beach County is diligent about insuring that public tax dollars are wisely invested. We regularly seek the community’s input through market research and focus groups.

SRA Research Group has conducted focus groups on challenging issues that parents face every day. As a result, we’ve learned about the information and services parents need to make their jobs easier, and we’ve learned how best to get those resources to parents. Through market research, we’ve also discovered the kinds of activities Palm Beach County teenagers would like to be involved in.

SRA’s execution of surveys and focus groups has been extremely efficient, and their reporting well-organized and professional. The results of our research projects have helped us to plan funding, determine the focus of reports, and create parenting education campaigns.”

Bob Kodzis, Marketing Consultant
Flight of Ideas

“SRA rocks! Every creative project I take on begins with good information. That's what SRA represents to me: good information. On several occasions during the last 12 years, SRA has helped me to gather the information I've needed to launch targeted efforts to improve market share and increase community awareness and preference for my company's services.

They are a bunch of smart people whose work helps me to work smarter. I would recommend them to anyone in need of good information to guide their strategies and efforts. Rock on SRA!”

Carol Evanco, Assistant VP
Barry University Alumni Relations

“Imagine for a moment, if you will, the sheer joy of learning that a project you helped to initiate was accepted and approved for a $465,000 award. Then feel the panic set in when you realize that you alone are responsible for the selection of vendors and justification and expenditure of funds, answerable to both your own institution and to the contributing foundation.

This is exactly how I felt quite some time ago. The stress continued to build when it came time to select the company for the focus groups that were to occur. That was until I met Barbara Allan from SRA. I had taken the time to interview several individuals with the necessary qualifications, and it became clear to me that SRA was a perfect match for Barry University Alumni Relations.

I especially appreciated the upbeat solution-solving techniques SRA initiated when we had run into some external roadblocks. What had initially been arduous for me soon became a challenging and enjoyable adventure; and I have SRA to thank for the transformation.

I was saddened when the project was over, but came away totally enriched as an individual and as a professional armed with undeniably qualified research that is being utilized daily to chart our future path.”

Thomas F. Russo, Director
BallenIsles Services

“Gardens Home Management Services is committed to growing our estate management company in a profitable direction. As our business matured, we reached the crossroads in the business cycle where we needed to assess our strengths and weaknesses in order to determine how to best grow our bottom line. We contacted SRA for assistance.

It became clear at our very first meeting that SRA’s level of professionalism, depth of knowledge, and experience would provide us with the data we needed. The staff at SRA provided us with a professional customer survey program designed to gather the information we needed to attract and convert prospects into ‘Preferred Customers.’ The response rate of our survey was high, thanks to the work of SRA. SRA's design, implementation and translation of the survey were handled with adept aplomb and efficiency.

The data gathered was put into an easy to read report and in simple terms for us to incorporate into our business plan. We are currently in the midst of implementing several changes to our delivery of service to improve customer perception and retention. And, as advised by SRA, we are capitalizing on our strengths to further build our business within our target markets.”

Back to top

© 2001, 2002 - SRA Research Group, Inc. - All rights reserved. Website created by Chameleon Design