Health Care

SRA understands that broadening the scope of market research through the use of multiple survey instruments, can yield a more accurate picture of patient satisfaction, dramatically enhancing a health care provider’s ability to improve.

Because there is a direct, vital link to quality of care, patient satisfaction should be a routine measure of quality for hospitals and long-term care facilities. SRA Research Group designs customized market research programs that effectively yield this important information. We can also help facilities to create recognition and reward programs for improved patient satisfaction scores.

SRA Research Group has conducted focus groups among physicians, patients and service-area residents on a variety of topics. The results of a recent focus group of physicians contributed to the creation of a wellness program for keeping seniors healthy and independent longer. Another revealed the alarming fact that the very women most likely to die from heart disease don't view it as a health risk. Research like this pinpoints the need for education and preventive care.

SRA measures community and brand awareness, image, perception of medical services offered, facilities, food, environment, and success of marketing and media campaigns. The data gathered, and recommendations that we make, enable clients to make changes in services or strategy when necessary.

Attracting and retaining the best employees is also integral to the success of hospitals and long-term care facilities. Regular employee satisfaction surveys can help prevent and correct dissatisfaction in the ranks, ultimately translating into greater overall patient satisfaction.
Our experience in the health care and wellness field is extensive. Far from a "cookie-cutter" approach, SRA Research Group custom-designs every health care study to fit the situation and need.