Industrial Distribution

We live in a consumer-driven economy, with timely distribution of goods the lifeline that connects manufacturers to their customers. What constitutes true value for today’s ‘more sophisticated’ end user, however, isn’t always the lowest price. It’s the relationship. And when you’re the middleman who’s responsible for keeping the relationship healthy, it isn’t always easy.

For the industrial distribution sector to ‘deliver’ on what’s expected, there must be open communication throughout the supply chain. If there’s a disconnect, it’s often the result of a simple lack of communication. But, since companies are accustomed to operating from a competitive position, they dig in, assume a defensive stance, and eventually take their business elsewhere.

It’s been found that companies operating in the distribution sector have far greater success when they operate from a relationship standpoint. By routinely conducting customer satisfaction surveys and working to establish open communication, companies know what their customers expect, every step of the way.

SRA Research Group measures all of the attributes that are important, such as timely delivery, accuracy of fulfillment and billing, and availability of product. We survey recipients and determine if they’re satisfied with the distribution service they’re getting. Our ongoing reports on competitive position – and much more – provide insight into the distribution process and highlight where improvements can be made.

By strengthening communication all along the supply chain, lasting business relationships can be created that are built on loyalty, not competition.