Media & Publishing

SRA Research Group designs market research programs that uncover exactly what – in the eyes of the readers – makes one publication a more satisfying "read" than another. By focusing on readership expectations, we may find that the difference is as simple as readers not getting enough local news.

Or, a target population, such as readers under age 30 or members of diverse ethnic groups, may not be getting enough information specific to their interests. Gathering this kind of information enables us to identify niche markets with great potential for our clients.

As a result of reader surveys, a news magazine considering online publishing might be surprised to learn that while Internet use continues to increase, readers still enjoy the ritual of holding printed materials in their hands.

One can never assume that product marketing successful in one marketplace will work just as effectively in another. It's wise to get an accurate sense of customer reaction before hundreds of thousands of dollars are spent on packaging, design and formatting. We can give you the ability to set strategy before the campaign is even launched.

Media and Publishing must recruit and satisfy a large and diverse audience. Whatever the media, SRA can help you to capture and retain your customer’s interest – it’s vital to your success.