Private Clubs

Satisfying the expectations of a diverse and demanding membership is an enormous challenge for private clubs. Implementing targeted research – even before the first nail is driven – can help developers and managers focus on goals, stay on track, and be successful.

Focus groups of prospects matching a future membership's income and age demographics can reveal the services and amenities that are most likely to attract and satisfy potential members. By determining exactly what members are seeking in private club membership from the outset, implementation can proceed smoothly, without wasting valuable resources.

Once a private club has been successful attracting a solid membership base, it must ensure that membership remains satisfied with what is being offered. It is critical to long-term success, and from a practical standpoint, much less expensive than a change in marketing strategy or construction planning.

SRA Research Group’s custom-designed customer satisfaction programs help private club developers respond to challenges that have the potential of alienating or dividing membership. We offer solutions that we know will work, enabling a private club to address the needs of all members, whether regular, seasonal, or families adding children and grandchildren.