SRA Research Group, Inc

Bulletin board focus group

A Bulletin Board Focus Group is a private online forum in which users can share information, ideas, and opinions.

The Bulletin Board Focus Group is similar to that of a traditional focus group, but with important differences:

Respondents from around the world can participate at their convenience, no matter where they live or what the time.
Clients can observe results at any time and print transcripts at any point in the study as often as desired.
Bulletin Board focus groups yield up to three times the data of face-to-face groups.

How does a Bulletin Board Focus Group work?

A Bulletin Board Focus Group is a bit like a bulletin board one might see in a grocery store or on a college campus, where messages are posted and retrieved. In the online version, a topic is posted for discussion, and respondents are invited to log-in at their leisure to answer questions. There is always a trained moderator, making certain that the forum never misses the opportunity of delving deep into a subject. There's also a transcript of every message posted, and it's being continually updated so you can print it at any time.

Do people feel comfortable with Bulletin Board Focus Groups?

Widespread use of Internet chat rooms has made the online experience quite natural for many of us. More like a group e-mail forum, a Bulletin Board Focus Group allows personalities to quickly emerge, and people often feel more comfortable opening up because they're not meeting face-to-face.

How would a Bulletin Board Focus Group be of use to me?

The Bulletin Board environment is extremely flexible, making it a natural fit for the evaluation of a wide variety of products and services. For example, respondents who have your product can review it at their leisure before logging on to the Bulletin Board to give an opinion. By allowing respondents to participate at their convenience, you can reach consumers that otherwise would be difficult to access.

Can anyone conduct a Bulletin Board Focus Group?

If the outcome is important to you, it's best to rely on the experience of a professional moderator. In SRA Research Group's capable hands, clients can be sure of getting the same top-quality results from the Bulletin Board format that they've come to expect from all of our research methodologies.

We're here for you.

The Bulletin Board Focus Group format has proven to be an excellent methodology for evaluation of products or services. Please allow SRA Research Group to tell you more about this powerful new tool and how it can help you realize your market research objectives.