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Online focus group
SRA Research Group has recently added the online
focus group to its list of services. Especially convenient
for a hard-to-reach consumer, respondents with access to the
Internet log-in to a secure virtual conference room to participate.
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From any location, respondents can tour Web pages, view visuals,
and discuss concepts and ideas-collectively. SRA Research Group
has found that it can offer a faster turn-around of information
with the online focus group. In addition, travel is eliminated,
translating into a lower overall project cost to the client.
SRA Research Group applies the same high standards for quality
control to our online focus group. We maintain in-house oversight
on all phases of the project, including the choice of respondents
and delivery of accurate information.
SRA Research Group is pleased with the results of our newest
service and is happy to provide a demonstration
to clients who'd like to see it in action.
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