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Telephone survey
It may sound simple: Make a series of telephone
calls to a sampling of respondents. Deliver meaningful results.
It's anything but simple. The hardest part is what happens
beforehand, and that's what SRA Research Group is especially
good at.
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Our staff has the experience and training to ask the right questions
at the beginning of a research project-the "discovery session."
And we know that we must listen carefully to your answers.
With a full understanding of your objectives, SRA Research Group
crafts a questionnaire designed to deliver the information that
you need. It's never finalized until it is thoroughly tested by
our analysts.
Sample Selection
The most challenging part of market research can be selecting an
appropriate sampling. How can a survey tell you if a high-end private
club will be successful if the respondent pool isn't comprised of
the people who can deliver the answers? Always on-target, never
haphazard, SRA Research Group is skilled at putting together
a sampling that will deliver the most accurate results.
CATI System
We do everything possible to reduce the possibility of human error.
When the survey takes place, it is conducted at our on-site center
by trained interviewers, who are guided by our on-site CATI system
(Computer Aided Telephone Interview system). The CATI system gathers
and tabulates the data.
As with all of our projects, we compile the results and deliver
a comprehensive, easy-to-understand report that can include varying
levels of statistical analysis. It's hardly simple, but you can
depend on SRA Research Group to do what it takes behind the
scenes to deliver information that is accurate.
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