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Traditional focus group
A skilled interviewer screens potential jurors
to discern the attitudes that most closely approximate those
of his client. Unless the most appropriate people are chosen,
results could be skewed.
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SRA Research Group takes the same kind of care in its selection
of respondents for all of our market research projects. Our team
of interviewers is quick to disqualify "professional respondents"
who could be cheaters or repeaters. Likewise, persons not matching
the cultural or economic profile essential for accurate results
are disqualified.
Our multi-lingual in-house moderators all have more than ten years'
experience working with a wide range of audience: Children, young
adults, teenagers, African Americans, Hispanics, business owners
and professionals, low and middle-income individuals, and affluent
to wealthy individuals. We have extensive experience in recruiting
focus groups throughout the United States-all of which is performed
in-house, so that we are able to maintain quality control.
While the traditional focus group is often held in a facility specifically
designed for that purpose, SRA Research Group is comfortable
working in almost any setting to get the job done for our client.
A developer recently asked SRA Research Group to conduct
a focus group under somewhat unusual circumstances. Before starting
the project, the client wanted to know how potential purchasers
would feel about certain property adjacent to the construction site:
Would its close proximity negatively impact sales?
After a bumpy trolley ride to the building site and a look at the
property in question, a focus group was held in the client's clubhouse.
We determined a prevailing positive attitude among respondents,
and the developer was able to move to the next phase of the project
with confidence.
SRA Research Group's expert moderators are capable of handling
the most simple to the most difficult assignment. Our moderators
are equipped to accurately identify perceptions and feelings and,
even when the topic is touchy, able to give an enjoyable overall
experience to the respondents. It's a win-win situation, especially
for the client.
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